Market & Commercial
Due Diligence
Drive better investment and growth decisions with commercial due diligence that reveals market truth. We validate demand, assess competitive positioning, and uncover hidden risks - so you're clear on what’s real, scalable, and profitable.
Who do we help?
Whether you're raising capital, acquiring a business, or entering a new market, the cost of getting it wrong is high. Yet many decisions are still made on assumptions or incomplete data.
Common challenges include:
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Misaligned Strategies: Without accurate market insights, businesses invest in the wrong areas or fail to capitalise on high-potential opportunities.
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Missed Opportunities: Gaps in data can cause teams to overlook emerging trends or undervalued market segments.
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Inefficient Resource Allocation: Organisations risk investing time and capital in initiatives that don’t reflect real market demand.
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Unvalidated Assumptions: Relying on internal views or outdated information can lead to mispositioning or mispricing
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Market Stagnation: Without an external view, it becomes harder to adapt, differentiate, or sustain a competitive edge.
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Investor-Grade Validation: Whether you're raising capital or preparing for acquisition, stakeholders demand credible, independent evidence of market viability, demand strength, and defensibility. Without it, investor confidence suffers—and diligence may fall short.
How do we help?
We deliver expert market and commercial due diligence (CDD) and viability analysis to support high-stakes growth and investment decisions.
Industry and Trend Analysis
Evaluate macro and micro factors shaping your market - growth drivers, disruptors, regulatory dynamics, and ESG-related pressures.
Competitor Benchmarking
Identify gaps, threats, and positioning opportunities by assessing strengths and weaknesses across market players.
Customer and Demand Insights
Understand how your offer is perceived, what customers value, and where unmet or latent demand exists - with clear demand validation built in.
Market Segmentation
Define which segments present the highest commercial upside and how best to reach them.
Risk and Opportunity Assessment
Identify external risks and strategic levers using robust scenario analysis.
Commercial Due Diligence Support
Provide data-backed commercial viability analysis covering market demand, growth levers, and competitive intensity. Often used in parallel with Business Case Advisory to strengthen investment readiness.
Go-to-Market Validation
Test the readiness of your commercial model - pricing, messaging, sales strategy, and conversion funnel. This is closely aligned with our Revenue Model Strategy services to validate monetisation pathways.
Scalability Assessment
Evaluate whether your model can scale across geographies, customer types, and delivery mechanisms.
ESG Impact Lens
Where relevant, assess how environmental, social, and governance factors affect market viability, valuation, and stakeholder appeal.
Investment Case Development
Build investor-grade evidence and revenue scenarios to support funding rounds, acquisitions, or exits.
AI-Powered Signal Monitoring
Use AI to detect emerging customer behaviours, competitor movements, and weak signals that may affect your commercial assumptions.
Customised Strategy Recommendations
Move from diagnosis to action with targeted strategies aligned to your goals.
Ongoing Market Intelligence
Stay ahead with trend tracking, predictive analytics, and periodic insight refreshes to support post-deal strategy.
Use Cases
For Investors
Pre-deal due diligence to validate revenue potential, customer demand, and defensibility—before capital is committed.
For Founders & Executives
Clear, market-backed insight to support funding applications, pricing strategies, and growth plans.
For Strategy Teams
Independent analysis to test and refine commercial assumptions before launching into new segments or markets.
What's in it for you?
Make better investment and growth decisions with commercial due diligence that reveals market truth.
We validate demand, assess competitive positioning, and uncover hidden risks—so you're clear on what’s real, scalable, and profitable.
By leveraging our expertise, your business gains:
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Faster Time to Clarity - Know earlier whether a market, model, or investment is viable.
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Reduced Risk - Challenge assumptions, validate inputs, and pressure-test your plans.
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Deal Confidence - Support internal or investor decisions with credible, third-party evidence.
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Targeted Growth Strategy - Focus on the right markets, customers, and levers for expansion.
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Improved Investor Appeal - Present a strong, substantiated case for investment.
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Sustained Competitive Edge - Adapt to market change using dynamic insight and predictive analysis—not static plans