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Close-up of business professional handing over a performance contract—symbolising strategic incentive alignment in corporate settings

Incentive Architecture for Growth

Strategic incentive design to unlock scalable revenue.
We help organisations build high-performance reward and incentive systems that drive the behaviours that matter most - those that grow revenue, improve retention, and align teams.

Who do we help?

If you're spending to reward performance but not seeing growth, it's time to realign your incentive engine.

We work with CEOs, CROs, HR leaders, and Go-To-Market teams who are dealing with misaligned rewards and underperforming incentive spend. Common symptoms include:

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  • Sales teams chasing volume, not profitability

  • Service teams rewarded for speed over satisfaction

  • Disincentivised collaboration and cross-selling

  • Rising reward spend with stagnant commercial return

  • No clear link between rewards and revenue-driving behaviour

 

Legacy reward models - commissions, flat bonuses, legacy KPIs - often persist well past their usefulness. At scale, they don’t just underperform - they actively constrain growth.

How do we help?

Diverse executive team in discussion during a strategy workshop—illustrating collaborative incentive system design

We help organisations redesign incentives into high-performance growth levers.

We deliver commercial-grade incentive strategy - aligning rewards with strategic priorities, performance levers, and scalable growth outcomes. Every engagement is evidence-based, behaviourally grounded, and execution-ready.

 

We provide:

 

Incentive System Audit & Current-State Diagnostic

We analyse the alignment between existing incentive schemes, business objectives, team behaviour, and revenue impact.

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Incentive Design Frameworks Based on Behavioural Economics

We use proven design principles—goal-gradient theory, intrinsic/extrinsic reward balance, motivational triggers—to shape sustainable performance.

 

Revenue Driver Mapping

Incentives are tied to business-critical outcomes such as deal quality, velocity, margin, customer retention, and LTV - not just activity volume.

 

Role-Specific Performance Incentives

Customised for Sales, CX, Marketing, Product, and RevOps. Adapted to the maturity and complexity of your operating model.

 

Operational Infrastructure for Incentive Deployment

Includes rollout planning, team enablement, governance, compliance protocols, performance dashboards and feedback loops.

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We structure every engagement around our proprietary bdxp Incentive Alignment Framework - linking strategy, behaviour, and performance outcomes in a clear and actionable model.

What's in it for you?

By leveraging our expertise to design a revenue-aligned incentive framework you can unlock:

  • Aligned execution – everyone rewarded for actions that advance commercial strategy

  • Efficient ROI on reward spend – investment linked to real business outcomes

  • Increased retention – your best people stay, perform, and lift others

  • Scalable growth culture – where performance is motivated, measured and rewarded

  • Cross-functional cohesion – Finance, HR and GTM leaders aligned around what good performance looks like

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Not Sure if Your Incentives Are Helping or Hindering Growth?

 

Start with our Incentive Alignment Diagnostic:

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  • 2-week structured assessment

  • Quantitative + behavioural analysis

  • Clear, tailored recommendations

Let’s realign your incentives to drive smarter growth.

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